![Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/10/03/1469e256-54bd-4f9b-a3b0-99c85908b8f1_a626cedd.jpg?itok=PSYc3Q_X&v=1664767897)
Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South
![Adwoa Aboah Heads To Ghana For Burberry Autumn Winter 2018 Pre-Collection Campaign With Juergen Teller | British Vogue | British Vogue Adwoa Aboah Heads To Ghana For Burberry Autumn Winter 2018 Pre-Collection Campaign With Juergen Teller | British Vogue | British Vogue](https://media.vogue.co.uk/photos/5d54c3d07b7bb400087b243a/2:3/w_2560%2Cc_limit/kensemaa-aboah-gladys-aboah-adwoa-aboah-mary-asare-and-ernestina-aboah-c-courtesy-of-burberry_juergen-teller.jpg)
Adwoa Aboah Heads To Ghana For Burberry Autumn Winter 2018 Pre-Collection Campaign With Juergen Teller | British Vogue | British Vogue
⛄️Old Head 👴🏽 on Twitter: "walked in Burberry bought a scarf tied it round my head now it's money on my head 👳🏽 https://t.co/6D2iauBcjQ" / Twitter
![Daniel Lee is appointed chief creative officer at Burberry, succeeding Riccardo Tisci | Vogue France Daniel Lee is appointed chief creative officer at Burberry, succeeding Riccardo Tisci | Vogue France](https://media.vogue.fr/photos/63340ad19eaed598db77055d/2:3/w_2560%2Cc_limit/2022_07_20_DL_Portrait_02_25_F03_B_FinalRGB_1.jpg)